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Illinois Tech's non-degree admissions have dropped by over 50% in the last 3 years

Illinois Tech has seen a surge in degree-seeking student admissions, but the same hasn't happened for non-degree seeking students in the past few years, even with the addition of in-demand certificate programs.

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Solution

Redesign end user touch points (application portal, website)

Communicate issues to relevant stakeholders

How

User Interviews

Listening Tour

Competitive Analysis

Heurist Evaluation

Iterative Prototyping

Who

Independently, engaging with 20+ different stakeholders

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